There are many ways to grow your business online that won’t break the bank. In fact, just following these 6 simple steps will give your small the business the boost it needs to get new customers.
1. Get a website
The first port of call is to create your own small business website. It must be functional with simple design and shouldn’t cost you too much. Custom websites are great but they’re costly too, especially when you’re just starting out.
2. Make it easy for customers to contact you
Adding a contact form on your website makes contacting you instantaneous. It doesn’t cost anything and can add tremendous value to your website.
3. Get more traffic to your website from search engines
Search engines like Google bring traffic to your website. A good Search Engine Optimisation (SEO) strategy can go a long way to help make your website more search friendly. This hinges off of good content too, which leads us to…
4. Plan a content marketing strategy
Having a content marketing strategy will help you to create useful and relevant info to attract and build an audience. One part of this strategy is to use your website to create a blog. A blog can help you use keywords related to your business and help search engines link visitors to your website.
5. Use social media to drive traffic to your website
You need to know what you want to achieve and who you’re talking to. Select the social media platforms that will work for your business and then plan your content. Remember, don’t just post for the sake of posting – a strategic approach to social media will make all the difference.
6. Use Pay-Per-Click advertising
You set the budget (even a tiny one will bring results) with a platform like Facebook Ads or Google Ads. You can select audiences to target, keywords and more.
If you need help launching your business online, speak to us.